Five phases
Each phase is built on the last.
Phase One
SMEs (10–250 employees)
Hiring, contractors, supplier due diligence.
Why this order: Fastest adoption, highest pain, immediate ROI — an SME feels one bad hire or one bad supplier directly, with no risk department to absorb it.
Phase Two
Recruitment Agencies
Placement volume turns individual hiring checks into a repeatable, embedded workflow.
Why this order: Agencies place many candidates through many clients — each verified candidate becomes reusable supply across every client they place with.
Phase Three
Contractors
Trade and gig-economy verification, both directions — who you hire and who hires you.
Why this order: By this phase, a critical mass of contractor history already exists from Phase One and Two — search demand meets existing supply.
Phase Four
Property
Landlord-tenant verification for renting, buying and leasing.
Why this order: Property decisions are high-stakes and infrequent per person — they benefit from, but don't single-handedly build, a critical mass of records.
Phase Five
Enterprise
Large organisations, institutions and government adopt what SMEs already proved out.
Why this order: Enterprise buyers move slowly and want proof — by this phase, the earlier phases are that proof.
Why this creates network effects
Supply built in one phase becomes demand in the next.
A Reputation Record is only as useful as the odds that the person or business you're searching for already has one. That's a cold-start problem every trust platform faces — and it's why the sequence above isn't arbitrary.
SMEs create the first wave of verified identities and records because hiring and supplier decisions happen constantly and the pain of getting them wrong is immediate. Recruitment agencies then multiply that — the same verified candidates get searched by every client an agency places them with, not just one employer.
By the time contractors, property and enterprise buyers arrive, they're not the ones building the record base from zero — they're searching against a pool that earlier phases already populated. Each phase lowers the cold-start cost for the next one, which is what makes this a platform with compounding value, not five separate go-to-market motions.